White Hydroxyethyl Methyl Cellulose is a cellulose-based non-ionic water-soluble polymer that finds application in various industries, such as construction, cosmetics, and pharmaceuticals. It is a white or off-white powder that functions as a thickening agent, stabilizer, and emulsifier. It has good water retention capacity, and it helps in controlling the consistency of formulations. It is also known for its excellent film-forming ability and high tolerance to salts, acids, and alkalis. The offered product is used as a binder and adhesive in tile adhesives, grouts, and mortars. White Hydroxyethyl Methyl Cellulose is a versatile and reliable polymer that finds wide application in diverse industries.